All my favorite teachers were those who were passionate about what they were teaching.
When a teacher in a traditional class room setting is passionate about the material they are teaching, there is no obstacle between them and the student.
When a Subject Matter Expert for an eLearning course is passionate about the material being taught, they often have 3, 4 or more individuals/obstacles to go through before that material reaches a student.
For the material to maintain the passion/comprehension and vision of the SME by the time it becomes a fully formed course, it is essential for the Designers and Developers to actually learn the material before creating material to teach it.
Obviously given the deadlines of course development schedules, and also the complexity of many courses, this can not always be achieved, but the idea here is not to always make experts out of the development team, but to get them submerged in the material to help transfer the SME's passion for the material onto the student.
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